This case study focuses on a brand creation that combines bold flavors with wellness-focused ingredients aimed at health-conscious Gen-Z women in urban areas. I developed the product packaging, visual identity, and brand positioning to reflect the brand’s playful, health-driven personality. The goal was to create a cohesive identity that stands out in a competitive market and connects with the target audience by reinforcing values of health, fun, and authenticity.
Brand & Product Design
-
The goal of this project was to develop a cohesive, modern design system that would elevate Kiss My Kombucha’s market presence and appeal to its target audience. This included:
Product Packaging Design: Creating a visually distinctive, sustainable, and functional packaging design that communicates the vibrant, probiotic-rich qualities of the product.
Brand Identity Development: Establishing a visual language that encapsulates the brand’s bold, playful, and health-conscious character.
Market Positioning: Using design to differentiate the brand in a competitive market and position it as the go-to choice for urban Gen-Z women seeking both flavor and wellness.
-
Kiss My Kombucha’s tone is lively, playful, and approachable. Its messaging reflects a witty, adventurous personality, engaging the audience in a friendly, personal way.
-
Design Software: Adobe Illustrator, Photoshop, InDesign
Brand Strategy: Competitive analysis, consumer research, and market positioning
Packaging Design: Branding, label design, product mockups
Visual Identity: Logo creation, typography, and brand guidelines
