This case study focuses on creating a bold, wellness-focused brand. I designed the product packaging, visual identity, and brand positioning to reflect its playful yet health-driven personality. The goal was to build a strong, recognizable identity that connects with the target audience through health, fun, and authenticity.
Brand & Product Design
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The goal of this project was to develop a cohesive, modern design system that would elevate Kiss My Kombucha’s market presence and appeal to its target audience. This included:
Product Packaging Design: Creating a visually distinctive, sustainable, and functional packaging design that communicates the vibrant, probiotic-rich qualities of the product.
Brand Identity Development: Establishing a visual language that encapsulates the brand’s bold, playful, and health-conscious character.
Market Positioning: Using design to differentiate the brand in a competitive market and position it as the go-to choice for urban women seeking both flavor and wellness.
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Kiss My Kombucha has a lively, playful, and approachable tone. Its messaging is witty, adventurous, and engaging, creating a friendly, personal connection with the audience.
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Design Software: Adobe Illustrator, Photoshop, InDesign
Brand Strategy: Competitive analysis, consumer research, and market positioning
Packaging Design: Branding, label design, product mockups
Visual Identity: Logo creation, typography, and brand guidelines
