Climb Connect is a prototype case study that addresses a gap in the climbing app market by prioritizing community-building, experience sharing, and partner discovery.
The Problem
Rock climbers often face challenges in finding suitable partners for their climbing activities, particularly when exploring new locations or skill levels.
The Research
Interviews with climbers revealed a strong interest in an online platform for connection. Many struggled to find new climbing partners and emphasized the importance of community and support. This feedback highlighted the need for a platform that fosters meaningful connections, beyond just route tracking.
The Concept
Unlike traditional climbing apps that primarily focus on tracking progress or route discovery, Climb Connect is built around community, empowerment, adventure, and inclusivity. It provides a space where climbers can connect, share experiences, and support one another in tackling new challenges
Features Include:
Homepage featuring generated feed based on interests & skill level
User profiles with bio and media gallery
Partner finding feature
Messaging system for direct and group communication
-
Tone: Friendly, inclusive, and adventurous.
Message: Climb Connect brings together outdoor enthusiasts through a shared passion for rock climbing, fostering meaningful community connections and a love for adventure. -
Design Software: Adobe Illustrator, Photoshop, Indesign, Figma
Brand Strategy: Competitive analysis, consumer research, and market positioning
Prototype Design: Branding, prototype mockups
Visual Identity: Logo creation, typography, layout, brand guidelines
